SARAH LOUISE KEANe
AUSTRALIA TOUR NOVember 2026
Perth. Melbourne. Sydney.
I’m coming back with something really special.
After a completely sold out Australian tour of Scalp Bleaching 101 earlier this year, I’m coming back in November 2026.
This time, the tour returns to three cities and, for the first time ever, I’m bringing something deeper with me too…
If you’re interested in a full day mentoring experience with me, scroll down for more info.
Scalp Bleaching 101 built my name for a reason.
Two decades behind the chair. Thousands of hairdressers taught globally.
A class that has become known for stripping scalp bleaching back to what actually matters:
Precision. Understanding. Confidence. Consistency.
This isn’t about watching me work.
And it’s not another “look what I can do” demo.
It’s the class where fear disappears and scalp bleaching is done properly.
This isn’t a demo.
Last time, 220 tickets sold in six days.
THE CLASS
A full-day educational experience that breaks down the why behind every scalp bleach.
You’ll leave with total confidence in your product choices, sectioning, timing, toning, and troubleshooting — and know exactly how to achieve clean, even lift every single time.
what you’ll learn:
You’ll walk away with:
My exact scalp bleach method (start to finish)
A complete breakdown of product selection, mixing ratios, and timing
The science behind clean lift and tone control
How to avoid banding, patchiness, and overprocessing
Creative toning techniques that work in the real world
My go-to formulas and aftercare system
How to photograph and share your work with authority online
You’ll see everything happen live — no secrets, no gatekeeping, no bullshit.
AND you’ll receive your very own hardback copy of my Bleach Bible
WHY THIS CLASS IS DIFFERENT
I don’t teach from theory.
I teach from 20 years of standing behind the chair, fixing the mistakes, testing the formulas, and refining the process that built my name.
Understanding the science, precision, and strategy behind it so you can charge confidently, deliver consistently, and build a brand that speaks for itself.
CLASS DETAILS
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Perth - SCALP BLEACHING 101
Sunday 16 November 2026
$950 AUD
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Melbourne - SCALP BLEACHING 101
Sunday 22 November 2026
$950 AUD
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Melbourne - FROM BLEACHING To BUSINESS + PRIVATE DINNER
Monday 23 November 2026
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Sydney - SCALP BLEACHING 101
Sunday 29 November
$950 AUD
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Sydney - FROM BLEACHING To BUSINESS + PRIVATE DINNER
Monday 30 November 2026
Limited seats available at each location
FROM BLEACHING TO BUSINESS
Two hairdressers. Same hands. Different lives.
One day to close the gap.
For three years, I’ve been doing the most significant work of my career quietly.
Not online.
Not loudly.
Not as a public part of my brand.
Behind the scenes.
Working privately with hairdressers who were technically talented, fully booked, exhausted, undercharging, overdelivering and quietly wondering why their career still didn’t feel the way they thought it would by now.
Australia is where that work comes into a room for the first time.
And no — this is not a workshop.
It’s an intimate full-day mentoring experience for twelve hand-picked hairdressers inside a working salon space, built around one truth:
The gap between the hairdresser and the specialist was never technical.
WHAT THE GAP ACTUALLY IS…
Two hairdressers. Same training. Same result in the mirror.
One builds a profitable, respected, high-demand career.
The other stays stuck overworking, over-explaining, undercharging and wondering why things still feel hard.
The difference was never just skill. It’s…
Identity.
One still privately thinks of themselves as “just a hairdresser.”
The other decided they were a specialist — and started behaving like one.
POSITIONING
One tries to be for everyone and becomes premium for no one.
The other becomes easy for the right clients to find — and impossible for the wrong ones to afford.PRICING
One prices from fear and panic about losing clients.
The other prices from value and keeps the clients anyway.
COMMUNICATION
One apologises, over-explains and says yes out of anxiety.
The other communicates with authority and creates desire without chasing.
CLIENT RELATIONSHIPS
One attracts clients who blur boundaries, cancel late and drain the life out of them.
The other builds professional relationships rooted in respect.
VISIBILITY
One hides online, posts inconsistently and wonders why nothing converts.
The other shows up with intention and becomes impossible to ignore.
From Bleaching To Business exists to close that gap.
Not by teaching already talented hairdressers how to hold a tint brush better.
But by changing the way you see yourself, position yourself, and build your business so people stop seeing you as “just another hairdresser” and start seeing you as the specialist you actually are.
WHAT HAPPENS ON THE DAY
BEFORE THE DAY
Business Audit Form sent 2–3 weeks before the day. Sarah personally reviews every single one before attendees arrive, so she walks into the room already understanding each person’s business, struggles and goals.
Arrival & Welcome
You’ll arrive to a room that is already set. Workbook on every seat. Goody bag at every place. Morning refreshments ready. The premium is felt before a word is spoken. There’ll be time for people to settle and connect before the day begins.
OPENING & TRUTH SETTING
Sarah will set the tone for the day . You can expect honest introductions, clear ground rules, and the reminder that this is not a space to stay comfortable — it’s a space to tell the truth.
Session 1: Why Does My Career Not Look How I Thought?
The emotional unlock behind everything else. Identity, confidence, self-worth, pricing and the gap between how you work and the career you thought you’d have by now.
Session 2: The Specialist Audits
A live review of pricing, profitability, boundaries and client retention and experience in your business. Attendees are asked to bring their service menu.
Session 3: Who Are You Attracting and Why?
The session that explains why you dread certain clients, why your dream clients aren’t finding you, and how positioning changes everything.
CATERED LUNCH
45 minutes. Fully catered, shared together. The conversation doesn't stop — it gets more honest.
Session 4: The Money Blocks
The session nobody else is brave enough to run. Sarah speaks directly from her own 2022 experience on imposter syndrome, fear and guilt of charging more, money leaks, overdelivering and more.
Session 5: Social Media Made Easy + TRUTH
No gimmicks. No influencer bullshit. Just the truth about visibility, authority, consistency and what actually turns content into clients.
The Hot Seat Round
Get direct feedback from Sarah in front of the room. One thing to stop. One thing to start. One action for the next 7 days.
Close: The Truth Talk
No slides. No performance. Just Sarah speaking honestly about the industry, the people in the room, what she believes, what she knows, what she wants for you all.
PRIVATE DINNER
Not a bonus. Not an add-on. The final session. The hard work is done. Twelve people who have been through something together now sit around a table. The most honest conversations of the day happen here.
WHO THIS DAY IS FOR
This is for you if you:
Your clients love your work but you experience imposter syndrome regularly
Are fully booked, exhausted from working more than ever, but still financially stressed
Have clients you absolutely dread and don’t know how to change it
Know you should raise your prices but feel physically sick doing it
Avoid posting online and find excuses not to
Quietly wonder why your career doesn't look the way you thought it would by now
CASE STUDY - SALON OWNER
A stylist Sarah worked with had been trapped in 60-hour weeks behind the chair, barely generating enough profit to justify the exhaustion.
After rebuilding her business structure with Sarah’s help, she reduced her working week to 36 hours, tripled her revenue, and was projected to increase profit by 43% — while finally being present with her children again.
She didn’t need more clients.
She needed a different business.
WHO THIS IS not foR
Someone full of excuses who isn't ready to be honest
Someone waiting for permission to want more.
Someone who thinks another class fixes a mindset and business problem
Someone who wants an inspiring day out — this is a reckoning, not a retreat
YOU DON’t buy a ticket, you apply for a place
From Bleaching To Business is limited to 12 hairdressers per city.
Every application is personally reviewed by Sarah.
Because the room matters.
The honesty matters.
And the people inside it matter.
Each place includes:
On the day — at your seat on arrival:
Branded physical workbook — used across all sessions, yours to keep
Curated business-relevant goody bag
On the day — catering:
Morning refreshments — coffee, tea, pastries on arrival
Full catered lunch
Afternoon refreshments
On the day — the experience:
Full day access 9am–4pm in a working salon space
5 sessions with Sarah
The Hot Seat Round — direct personal feedback from Sarah
The Truth Talk close
Private dining experience from 6:30pm
After the day:
Full written session notes emailed post-event
Personalised 30-day content direction document
2-week post-event WhatsApp check-in with Sarah
Exclusive Australian attendee rate on Sarah's 1:1 mentoring
the investment? $2,500 AUD.
Because the right room can change the trajectory of a career permanently.
CASE STUDY - independent stylist and educator
She had walked away from the security of working with a brand. Without that backing she struggled to rebuild her authority as an independent — unsure how to position herself or be seen without someone else's name behind her.
After working with Sarah to rebuild her authority, clarify her positioning, and reconstruct her education offer, she generated the equivalent of an additional $270.000 AUD in a single year. Extra. In twelve months.
She didn't need the brand. She needed to know who she was without it.
YOU DON’t NEED MORE TALENT. YOU NEED clarity. Structure. Boundaries. Positioning. Confidence.
Because right now, you might be:
Dreading certain clients but not knowing how to change who you attract
Knowing you should charge more but feeling physically sick at the thought
Fully booked and somehow still not profitable enough
Avoiding social media because you don’t know how to position yourself
Feeling like a fraud despite years of real skill behind you
And that’s exactly the gap this day is designed to close.
After this work, you’ll leave with:
A clear understanding of where your business is leaking money
Specific actions for the next 7 days — not vague inspiration
A simplified premium service structure you can actually stand behind
The kind of confidence that comes from finally hearing the truth from someone who has actually built something
The identity shift from “just a hairdresser” to specialist - and how to make it
CASE STUDY - A freelance stylist and mother
A stylist Sarah worked with returned to hairdressing after having children, completely torn between her career and her family. The way she’d been working wasn’t going to let her have both.
Together, they built a structured financial tracking system that finally showed her the true performance of her business, allowing her to make decisions based on facts instead of fear.
She reduced her working week to three days. Her business grew anyway.
Previous annual profit: approximately £14,257.
Projected annual profit: £41,000 — a 188% increase.
Her average monthly revenue increased to around £5,900, putting her on track for close to £70,000 annual revenue while working fewer days behind the chair.
She didn’t choose between her career and her children. She built a business that didn’t make her.
SARAH’s story
I’ve spent twenty years inside this industry. Behind the chair, managing salons, building brands, burning out, rebuilding and figuring things out the hard way.
And despite all of that experience, 2022 nearly broke me.
A wave of cancellations left me struggling to pay my bills. I was burnt out, emotionally exhausted, ashamed of how far away my life felt from the version of success I thought I should’ve achieved by then.
That year forced me to tell the truth about what wasn’t working.
I got sober. I stopped hiding. I stopped building my business around fear, panic and survival mode, and started rebuilding it intentionally, piece by piece.
Everything changed when I did.
Not because I suddenly became someone else, but because I finally stopped waiting for permission to take myself seriously.
That’s the work underneath this room.
Not textbook theory.
Not motivational bullshit.
Real lived experience from someone who rebuilt everything from the ground up.
THIS IS YOUR MOMENT TO CLOSE THE GAP.
You can keep doing what most hairdressers do.
Work harder. Overthink everything. Undercharge. Burn yourself into the ground trying to keep everybody happy whilst secretly wondering why your career still doesn’t feel the way you thought it would by now.
Or you can finally tell the truth about what’s not working and change it.
From Bleaching to Business is not another course you half-watch and forget about by next week.
It’s a room designed to shift the way you see yourself, the way you run your business and the way your clients experience you.
You don’t buy a ticket for this day.
You apply for a place.
Because the people in this room matter.
And if you’re chosen to be one of the twelve, you’ll leave with more than inspiration. You’ll leave with clarity, strategy, direction and the uncomfortable but life-changing realisation that you were never actually stuck… you just needed someone to show you what the fuck was possible.
APPLY FOR YOUR PLACE TODAY!
Melbourne
Monday 23rd November 2026
$2,500 AUD
SYDNEY
Monday 30th November 2026
$2,500 AUD
