The no-BS course to finally understand how to use social media to grow your hairdressing career — your way.
BE HONEST.
Does your business actually feel safe right now?
Because there was a time mine didn’t.
I was over £30k in debt, couldn’t pay my bills, and genuinely believed there was nothing I could do to change it.
So if you’re sitting there wondering where your next client is coming from, what the hell to post, or why social media feels like one big guessing game I get it because I’ve lived it.
And I need you to know something.
It doesn’t have to be this hard.
You don’t need to post 24/7.
You don’t need to chase trends.
You just need structure and a system that makes your social media work without wrecking your head.
That’s what Ultimate Social School is.
Social media made easy, built by a hairdresser who was sick of pretending she was fine.
THIS ISN’T ANOTHER “HOW TO GET FOLLOWERS” COURSE.
This is how to use social media to change your f*cking life.
Over the last few years, social media has given me everything I used to think was impossible — a loyal clientele, opportunities with global brands, and a platform that’s opened doors I didn’t even know existed.
Not because I chased trends or followed “best posting times.”
Because I showed up — fully, consistently, and unapologetically as me.
You don’t need another “algorithm hack.”
You need a strategy AND the tactics that actually makes sense for hairdressers — from someone who’s lived it.
You don’t need another “content course”.
You need the moment where everything in your business finally stops feeling like a fight.
Ultimate Social School isn’t going to promise you X amount in X days, I’m not here to treat you like you’re daft.
But I will tell you this…. If you show up for yourself, if you follow this properly, if you take the tools and actually apply them, your life and your finances will shift in a way you can’t undo.
This is the point where the fear running your business stops being the one in charge.
This is where you stop waking up thinking “why am I even trying” and start feeling the quiet, grounded truth of “my business is actually working for me now.”
This is a change that sticks. Permanently.
THE 10 MODULES THAT’LL CHANGE THE WAY YOU SEE SOCIAL FOREVER
This isn’t just strategy — it’s the actual how-to.
The step-by-step stuff nobody ever bloody tells you.
You’ll get bite-sized video lessons, how-to guides, and workbooks that show you exactly how to do the things everyone else makes look easy — from content ideas and filming angles to editing and repurposing videos.
Module 1 – Be the One They Follow
Understand visibility and the actual truth about going viral. Make your profile searchable, seen, and impossible to ignore.
Module 2 – FINDING, BUILDING & Understanding Your Audience
Understand who the f*ck you are first — then who you’re talking to. Build an audience that genuinely connects with you.
Module 3 – Hooks Made Easy
Create scroll-stopping hooks in minutes. Grab attention instantly and make people actually give a sh*t about what you’re saying.
Module 4 – Your Content Structure for Maximum Impact
Master the hook–value–CTA formula. Create content that educates, entertains, inspires — and actually gets people booking.
Module 5: Hacking the Algorithm
Finally understand Instagram vs TikTok. Learn what the algorithm really wants so you can work with it, not against it.
Module 6: Content Planning Without the Overwhelm
Plan content without losing your sh*t. Simple systems and templates so you always know what you’re posting next.
Module 7 – Filming Made Easy
No-cringe filming tips. Easy angles. Talk to camera confidently — and keep people watching the whole damn time.
Module 8 – Editing Is Everything
Edit like a pro with step-by-step tutorials. Plus the Instagram and TikTok features every stylist needs to learn.
Module 9: Maximum Reach, Minimum Effort
Turn one video into multiple posts effortlessly. Reuse the content you’ve already got and make life easy as f*ck.
Module 10 – Know Your Numbers (Without Losing Your Head)
Track the only metrics that matter. Understand retention, read your analytics properly, and stop spiralling over stats.
JOIN ULTIMATE SOCIAL SCHOOL
WHY LEARN FROM ME?
Because I’ve built everything you see now — from the ground up — using social media as my platform.
I’ve been named Creative Head Mag’s Most Wanted Award Winner for Engagement 2025, and I’ve been a two-time finalist for Social Stylist of the Year — not because I followed the rules, but because I broke them.
Because I showed up for the person I used to be — the one who didn’t think she belonged in the room.
Now I’m here to help you do the same.
THIS IS FOR YOU IF…
You’re ready to grow a clientele that actually gets you
You want to feel confident on camera (without pretending to be someone else)
You’re done guessing what the f*ck to post
You want to open up brand, PR, and education opportunities — without selling your soul
THIS ISN’T FOR YOU IF…
You want a magic formula for going viral
You’re looking for a shortcut instead of actually putting in the work
You’re not ready to be real with yourself and your audience
WHAT YOU’LL WALK AWAY WITH:
A profile that actually gets found
Content that builds trust and connection
A simple system for consistency (that doesn’t fry your brain)
A strategy to turn your visibility into real opportunities
Step-by-step guidance on how to do everything - planning, filming, editing and much more!
The confidence to show up exactly as you are
WHAT PREVIOUS COURSE ATTENDEES SAY:
STUDY YOUR WAY. NO DEADLINES, NO PRESSURE
This isn’t a course you have to rush through. It’s completely self-paced, so you can work through it in your own time — between clients, after work, or whenever the hell it fits.
Each module includes bitesize video tutorials, PDF workbooks, planners and guides designed to help you take action straight away.
And you get lifetime access, so you can come back to it every time you’re ready to level up again.
READY TO BUILD THE CAREER YOU ACTUALLY WANT?
This is your moment to stop hiding, stop guessing, and start using social media with purpose.
Because no one else gets to decide how the f*ck you show up in this industry.
You don’t need permission.
You just need the right tools — and the right voice reminding you that you can.
See you inside,
Sarah x
